There are different ways to build a better and more interesting future either for a city and for its citizens. Surely a quality Design School can offer enthusiasm, innovative solutions and it can participate actively to transform the overall feeling of living in a city. Eindhoven is definitely a small town compared to London or Tokyo, nevertheless they managed to create a world wide known Design School which attracts talents from all over the globe. The atmosphere inside the Academy is very engaging: you can’t recognize where classroom and studios spaces end and where the kitchen area for tea or lunch break begins, it’s a very fluid space where areas are mixed and lot of furniture are on wheels. It’s quite simple to guess that to design the future you have to be in a futuristic environment (at least it should pretend to be). It’s definitely more difficult to generate innovative thinking in an old classical environment where classrooms are conceived like old times.
Does it all depend on the visionary Director of the Eindhoven Design Academy Lidewij Edelkoort or on a clever investment from Philips?
Whatever the answer is, I think would-be designers should know that they don’t necessarily need to move to an expensive city like London or New York to get a good education on design.

Dutch Design Week 20-28 October Eindhoven
Picture below: Shades by Martin Born, Man and Living, Design Academy Eindhoven

CREATIVE R’EVOLUTION approda stasera alle 21 nello Showroom Lago per parlare di paesaggio notturno.

Just a little anticipation of the ongoing photographic book TELEVISION which will be soon available on Lago Stores. This picture was taken together with Noemie just outside Lagostudio’s gate on the way to Lago main Factory.