Oct 18 2007
LAGO TELEVISION BOOK
Just a little anticipation of the ongoing photographic book TELEVISION which will be soon available on Lago Stores. This picture was taken together with Noemie just outside Lagostudio’s gate on the way to Lago main Factory.
Very interesting project of storytelling marketing. I personally like this new way of communicating values and ideas that are at the base of the design of the products. It is clear unfolding this book that Lago does not just sell pieces of furniture. It sells the story behind them.
For Italian readers I wrote a post about television on designpeople http://www.designpeople.it/?p=258
Ciao,
Marco